FIN301 • Chapter 4 Ratio Analysis

Spring 2026 • Evaluate valuation, profitability, liquidity, leverage, and efficiency | Back to FIN301 Hub
Theme:

Ratios We Will Focus On

These are the core ratios for valuation, profitability, liquidity, leverage, and operating efficiency. Benchmarks below are class rules-of-thumb (context matters by industry).

Valuation ratios
RatioFormulaInterpretation / benchmark
P/E Price per share / EPS P/E < 15 often considered “bargain” (depends on growth + risk).
PEG optional P/E / growth rate PEG < 1 often interpreted as undervalued relative to growth.
EPS (Net income − preferred dividends) / shares Earnings per share; key input for P/E and valuation discussions.
Profitability ratios (margins + returns)
RatioFormulaInterpretation / benchmark
ROA Net income / Total assets ROA > 10% is a strong benchmark in many industries.
ROE Net income / Total equity ROE > 15% is often considered strong (watch leverage effects).
Gross margin Gross profit / Sales Must be positive; compare across peers.
Operating margin EBIT / Sales (or Operating income / Sales) Core operations profitability; must be positive in healthy firms.
Net profit margin Net income / Sales Bottom-line profitability; must be positive in healthy firms.
Payout ratio Dividends / Net income Distribution policy: value firms often higher; growth firms often lower.
Liquidity ratios
RatioFormulaInterpretation / benchmark
Current ratio Current assets / Current liabilities Short-run solvency; typically should be > 1.
Quick ratio (Current assets − Inventory) / Current liabilities More conservative; typically should be > 1.
Leverage + efficiency ratios
RatioFormulaInterpretation / benchmark
Debt ratio Total debt / Total assets Leverage measure; often “healthy/typical” around 30%–40% (industry matters).
Total asset turnover Sales / Total assets Efficiency: how much revenue per $ of assets.
Inventory turnover Sales / Inventory Efficiency: how quickly inventory is sold (industry dependent).
Fixed asset turnover COGS / Fixed assets Efficiency: output relative to fixed asset base.

Nike Example (WSJ ratios snapshot)

We will use an external ratios table as a quick “dashboard,” then connect it back to the underlying statements.

Selected Nike ratios (example values)
MetricValueCategory
P/E (TTM)23.14Valuation
EPS (recurring)3.72Valuation
Current ratio2.4Liquidity
Quick ratio1.69Liquidity
Gross margin44.01%Profitability
Operating margin11.76%Profitability
Net margin11.09%Profitability
Return on assets (ROA)15.07%Profitability
Return on equity (ROE)40.09%Profitability
Total debt / total assets31.36%Leverage
Total asset turnover1.36Efficiency
Receivables turnover12.01Efficiency

In class, we will discuss what each number suggests about Nike’s business model and risk.

In-Class Exercise

Use the provided statements/worksheet (images in class) to compute ratios and interpret them.

Questions
  • How much is ROA in 2009?
  • How much is the Quick Ratio in 2009?
  • How much is the Current Ratio in 2009?
  • How much is the Debt Ratio in 2009?
  • How much is the Payout Ratio in 2009?
  • How much is the Operating Margin in 2009?
  • How much is the Net Profit Margin in 2009?
  • If the stock is traded at $40 per share and there are 2,000 shares outstanding, what is P/E?

Show the formula for each ratio and the line items you used.

Chapter 4 Homework (due with the first midterm exam)

Show your steps and label your formulas.

Homework Questions + answers/hints
  1. A firm has total equity of $2,000 and a debt-to-equity ratio of 2. What is the value of total assets?
    Debt-to-equity = D/E. Total assets A = D + E .
  2. The company has sales = $50 million, total assets = $30 million, total debt = $15 million. Profit margin = 20%. What is ROE?
    Profit margin = NI/Sales.
    Equity = Assets − Debt.
    ROE = NI / Equity